Make your business more profitable.

Deli counters

The solution offered by ESII are much more than "butcher's ticket".

Make your business profitable by optimizing waiting at deli counters.

Ticket dispenser
Used by:
  • E.Leclerc
  • SmartFoodMarket retail logo
Multistands EN

We offer you solutions to increase this activity: the standard mode with a ticket per counter, or the enhanced multiple counter mode.

The multi-stands mode is a solution that is unique on the market for customers who want to be served at several counters (cheese, delicatessen, fish, etc.). When they have selected the counters, the kiosk informs about the waiting time at the first counter and organize the faster journey.

The call of the number can be done trough video screens installed in the whole store or directly on the customer’s smartphone. Your customer is free to browse and shop before to be called when it is his turn.

Do you have a project?

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>> Benefits of the solutions for the deli counters

Reassure customers by enabling them to take place into the queue and inform them about their waiting time
ticket dispenser
Make it easier to use several counters
Analyze the sales staff activity
  • Communicative ticket
  • Video digital signage
  • Real time
  • Real time supervision
  • Precise analysis for the resources optimization
  • Customer loyalty

Figures and facts

70%
of customers declare deli counters are the main criteria while choosing a store.
X2
spend on average satisfied customers.

See our customers’ success stories

  • E.Leclerc France
    « The solution was to set up kiosks that not only allow you to issue a paper ticket but also to… »
  • Smart Foods Market France
    « we don’t want customers to queue at the meat counter before continuing their shopping and then wait again for the… »
  • Delhaize Belgium
    « More than a butcher’s ticket, it is a management tool. The client can continue to shop, the system manages the… »

The solution was to set up kiosks that not only allow you to issue a paper ticket but also to take a virtual ticket using your phone. This optimizes the queues, which can be very long on certain days.

ESII suggested that we duplicate all calls from all counters to the fruit and vegetable aisle. This optimizes the customer journey: rather than waiting for their turn in the queue, the customer will shop while seeing the list of calls scroll on 3 large screens.

Since then, we realize that there is less waiting, it is much more seamless. There are no more problems at the cheese counter. Everything is simplified.

E.Leclerc France
Caroline DUGUE Marketing manager, E.Leclerc Tourlaville

we don’t want customers to queue at the meat counter before continuing their shopping and then wait again for the checkout process. We were looking for a solution to give them a number to guarantee their turn at the meat counter while optimizing their time by browsing in the store.

At the meat counter, the system has always been reliable and avoid a lot of problems caused by a queue line: the number is the proof of customer turn, the staff can’t be blamed for a form of favoritism by giving priority to some customers, etc. The ticket is the only proof of your turn, there is no dispute on this subject.

Smart Foods Market France
Requia BADR Manager of Smart Foods Market

More than a butcher’s ticket, it is a management tool. The client can continue to shop, the system manages the personal back-up, the back-up staff at the right time enable to better serve customers by reducing waiting times. It is a comfort for the client.

With statistics I could improve the staff positioning in accordance with customers affluence and monitor wait times.

Delhaize Belgium
Mr et Mme Baerten AD Delhaize – Hannut (Belgique)

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