{"id":30888,"date":"2026-07-09T14:13:56","date_gmt":"2026-07-09T12:13:56","guid":{"rendered":"https:\/\/www.esii.com\/?post_type=article&#038;p=30888"},"modified":"2026-07-09T14:13:58","modified_gmt":"2026-07-09T12:13:58","slug":"nova-tienda-puma-paises-bajos","status":"publish","type":"article","link":"https:\/\/www.esii.com\/es\/blog\/nova-tienda-puma-paises-bajos\/","title":{"rendered":"Nova se implanta en una tienda PUMA en los Pa\u00edses Bajos"},"content":{"rendered":"<section class=\"ps-block ps-block--heading\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<h2 class=\"wp-block-heading\">ESII contin\u00faa su desarrollo internacional<\/h2>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p class=\"wp-block-paragraph\">ESII contin\u00faa su desarrollo internacional con una nueva instalaci\u00f3n realizada en los Pa\u00edses Bajos por nuestro socio <strong>The Led Wall<\/strong>.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p class=\"wp-block-paragraph\">Este proyecto se ha llevado a cabo en una tienda <strong>Puma<\/strong>, marca internacional de deporte reconocida por sus colecciones de calzado, ropa y accesorios. En un entorno retail, la organizaci\u00f3n del paso por caja desempe\u00f1a un papel clave en la experiencia del cliente: la espera debe ser clara y lo m\u00e1s breve posible, especialmente durante los periodos de mayor afluencia.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--heading\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<h2 class=\"wp-block-heading\">Fila \u00fanica con Nova<\/h2>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p class=\"wp-block-paragraph\">Para acompa\u00f1ar a esta tienda, se ha optado por la soluci\u00f3n <strong>eZQ\u2122<\/strong>, gestionada por <strong>Nova<\/strong>, la soluci\u00f3n on-premises de ESII para la <a href=\"\/es\/solutions\/nova-sistema-de-gestion-de-colas\/\">gesti\u00f3n de filas de espera<\/a>.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p class=\"wp-block-paragraph\">La instalaci\u00f3n permite organizar el paso por caja mediante una <strong>fila \u00fanica<\/strong>, que orienta a los clientes hacia la caja disponible a trav\u00e9s de pantallas de v\u00eddeo. En total, <strong>10 cajas<\/strong> est\u00e1n equipadas con dispositivos que permiten llamar al siguiente cliente.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--heading\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<h2 class=\"wp-block-heading\">Una experiencia de cliente bien gestionada<\/h2>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p class=\"wp-block-paragraph\">Con Nova, la tienda Pumas dispone de una soluci\u00f3n <strong>f\u00e1cil de desplegar<\/strong>, sencilla de utilizar y adaptada a sus necesidades. La espera queda <strong>claramente organizada<\/strong> gracias a pantallas que difunden un mensaje claro y tranquilizador.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p class=\"wp-block-paragraph\">La fila \u00fanica en caja ya ha demostrado <strong>sus ventajas<\/strong>:<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--list\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\"><ul>\n                                <li>\n<li>Un <strong>trabajo m\u00e1s c\u00f3modo para el personal<\/strong> de caja, al reducir el estr\u00e9s asociado a una larga fila de espera visible.<\/li>\n<\/li>\n                                <li>\n<li>Una <strong>espera m\u00e1s din\u00e1mica<\/strong>, que contribuye a reducir el tiempo de espera percibido.<\/li>\n<\/li>\n                                <li>\n<li><strong>Oportunidades de venta adicional<\/strong> en la zona de espera, gracias a estanter\u00edas con productos complementarios.<\/li>\n<\/li>\n                        <\/ul><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--masonry js-photoswipe\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"masonry js-masonry\">\n          <div class=\"js-grid-sizer\"><\/div>\n          <div class=\"js-gutter-sizer\"><\/div>\n\n                      <div class=\"masonry-item js-grid-item\">\n                          <div class=\"masonry-item__thumb\">\n                <figure itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n                  <a href=\"https:\/\/www.esii.com\/app\/uploads\/2026\/07\/ezq-nova-store.webp\" itemprop=\"contentUrl\" data-size=\"715x771\" class=\"lazy-image\">\n                    <img loading=\"lazy\" decoding=\"async\"\n                      src=\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 568 612'%3E%3C\/svg%3E\"\n                      data-src=\"https:\/\/www.esii.com\/app\/uploads\/2026\/07\/ezq-nova-store-568x612.webp\"\n                      data-srcset=\"https:\/\/www.esii.com\/app\/uploads\/2026\/07\/ezq-nova-store-568x612.webp 568w\"\n                      sizes=\"auto, 568px\"\n                      width=\"568\"\n                      height=\"612\"\n                      alt=\"\"\n                      itemprop=\"thumbnail\"\n                    >\n                                      <\/a>\n                <\/figure>\n              <\/div>\n                        <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>ESII contin\u00faa su desarrollo internacional ESII contin\u00faa su desarrollo internacional con una nueva instalaci\u00f3n realizada en los Pa\u00edses Bajos por nuestro socio The Led Wall. Este proyecto se ha llevado a cabo en una tienda Puma, marca internacional de deporte reconocida por sus colecciones de calzado, ropa y accesorios. En un entorno retail, la organizaci\u00f3n [&hellip;]<\/p>\n","protected":false},"featured_media":30875,"template":"","activity":[310],"client":[],"class_list":["post-30888","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.esii.com\/es\/wp-json\/wp\/v2\/article\/30888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esii.com\/es\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.esii.com\/es\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esii.com\/es\/wp-json\/wp\/v2\/media\/30875"}],"wp:attachment":[{"href":"https:\/\/www.esii.com\/es\/wp-json\/wp\/v2\/media?parent=30888"}],"wp:term":[{"taxonomy":"activity","embeddable":true,"href":"https:\/\/www.esii.com\/es\/wp-json\/wp\/v2\/activity?post=30888"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/www.esii.com\/es\/wp-json\/wp\/v2\/client?post=30888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}