{"id":31602,"date":"2026-09-17T15:10:13","date_gmt":"2026-09-17T13:10:13","guid":{"rendered":"https:\/\/www.esii.com\/?post_type=article&p=31602"},"modified":"2026-09-17T15:14:31","modified_gmt":"2026-09-17T13:14:31","slug":"the-smart-store-esii-blurs-the-line-between-online-and-offline","status":"publish","type":"article","link":"https:\/\/www.esii.com\/en\/blog\/the-smart-store-esii-blurs-the-line-between-online-and-offline\/","title":{"rendered":"The smart store: ESII blurs the line between online and offline"},"content":{"rendered":"
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AI, omnichannel and data: ESII shares its vision for the future of retail at NRF 2026 Retail’s Big Show Europe<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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At NRF 2026 Retail’s Big Show Europe, taking place in Paris from September 15 to 17, ESII has published a press release addressing the major trends reshaping the in-store customer experience.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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The observation is straightforward: customers no longer think in terms of channels. They may discover a product online, book an appointment from their smartphone, visit a store, scan a QR code to get a digital ticket, then speak with an advisor, in person or remotely. For retailers, the challenge is no longer to digitalize the store, but to orchestrate this entire journey as one seamless experience.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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ESII identifies four trends already transforming the in-store experience:<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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