{"id":28774,"date":"2025-11-21T12:25:17","date_gmt":"2025-11-21T11:25:17","guid":{"rendered":"https:\/\/www.esii.com\/?post_type=article&#038;p=28774"},"modified":"2025-11-21T16:09:00","modified_gmt":"2025-11-21T15:09:00","slug":"black-friday-shopping-experience-digital-ticket","status":"publish","type":"article","link":"https:\/\/www.esii.com\/en\/blog\/black-friday-shopping-experience-digital-ticket\/","title":{"rendered":"Black Friday: Deliver a smoother shopping experience with Digital Ticket"},"content":{"rendered":"<section class=\"ps-block ps-block--intro\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <p>Black Friday is a key moment for retailers. Stores welcome more visitors, queues grow longer and frustration rises quickly. <b>The Digital Ticket turns this peak  into a controlled shopping experience<\/b> with a waiting experience that keeps customers engaged and shopping while they wait.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--heading\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<h2 class=\"wp-block-heading\">A virtual queue for a stress-free shopping journey<\/h2>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p>With the Digital Ticket, customers join the queue by scanning a QR Code with their smartphone in-store, on your website or from any other digital support. They can then continue shopping freely while tracking their progress in real time:<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--list\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\"><ul>\n                                <li>\n<li>Immediate view of waiting conditions<\/li>\n<\/li>\n                                <li>\n<li>Automatic notifications when their turn approaches<\/li>\n<\/li>\n                                <li>\n<li>Option to postpone or cancel their turn<\/li>\n<\/li>\n                        <\/ul><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p>Customers stay focused on their purchase instead of checking constantly whether someone is cutting ahead.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p><strong>Result:<\/strong> an optimized customer journey and higher conversion rates during one of the most critical periods of the year.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--cta\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__bg\">\n      <div class=\"ps-block__blob\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"789.469\" height=\"728.959\" viewBox=\"0 0 789.469 728.959\">\n          <path d=\"M669.861,129.168C745.413,206.241,802.2,316.274,786.992,420.729,771.273,525.184,684.566,624.061,573.519,679.838c-110.54,55.27-244.911,67.439-353.423,18.254S28.934,538.367,6.623,419.715c-22.818-119.16,14.7-245.925,91.271-322.492C174.461,20.149,289.564-6.725,394.526,1.388S594.309,52.6,669.861,129.168Z\" transform=\"translate(0 0)\" fill=\"#2b2d33\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n\n                      <div class=\"ps-block__heading\">\n                                            <span class=\"ps-block__title\">Make this Black Friday queue-free.<\/span>\n                          <\/div>\n          \n                      <p class=\"ps-block__txt\">Deploy the Digital Ticket in 48 hours and transform your peak traffic into real revenue.<\/p>\n          \n          <div class=\"ps-block__button\">\n            <a href=\"\/en\/contact-us\/\" class=\"button button--icon\" target=\"\">\n              <span>Contact us<\/span>\n              <svg class=\"icon icon-arrow-right\">\n                <use xlink:href=\"https:\/\/www.esii.com\/app\/themes\/choosit\/dist\/img\/spritemap.svg#sprite-arrow-right\"><\/use>\n              <\/svg>\n            <\/a>\n          <\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"ps-block ps-block--heading\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<h2 class=\"wp-block-heading\">Fast deployment, no hardware required<\/h2>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p>Deployed in less than 48 hours, the solution requires no additional equipment. A simple QR Code is all it takes.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p>The Digital Ticket adapts to all your in-store needs:<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--list\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\"><ul>\n                                <li>\n<li>Assistance from an advisor<\/li>\n<\/li>\n                                <li>\n<li>Same-day scheduled visits<\/li>\n<\/li>\n                                <li>\n<li>Checkout process<\/li>\n<\/li>\n                                <li>\n<li>Order pickup<\/li>\n<\/li>\n                        <\/ul><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p>If you already use a queue management system, no worries. Digital Ticketing integrates seamlessly with your existing installation, whether it is a single-line queue, an interactive kiosk or a Weasy system.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--heading\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<h2 class=\"wp-block-heading\">A solution designed for retailers<\/h2>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p>With the Digital Ticket, your store improves the customer experience while optimizing space and resources. The queue becomes virtual, avoiding the long physical lines that discourage and frustrate shoppers.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p>You also benefit from analytics tools to monitor volumes, understand trends and adjust your strategy for future peak periods.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--paragraph\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <div class=\"ps-block__content\">\n        <div class=\"ps-block__body\">\n          <div class=\"ps-block__item\">\n            \n<p>Digital Ticketing can be fully customized to match your brand identity, enhancing the customer experience from the very first interaction.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"ps-block ps-block--internal-links\">\n  <div class=\"ps-block__container\">\n    <div class=\"ps-block__grid\">\n      <svg class=\"ps-block__blob\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"641.356\" height=\"596.235\" viewBox=\"0 0 641.356 596.235\">\n        <path d=\"M544.187,105.65c61.378,63.04,107.514,153.039,95.156,238.475-12.77,85.436-83.21,166.311-173.423,211.932-89.8,45.207-198.963,55.161-287.116,14.931S23.506,440.345,5.381,343.3C-13.156,245.832,17.327,142.147,79.528,79.521c62.2-63.04,155.71-85.022,240.98-78.386S482.809,43.024,544.187,105.65Z\" fill=\"#f2f4f8\"\/>\n      <\/svg>\n      <ul class=\"ps-block__list\">\n                  <li class=\"posts__item\">\n  <article class=\"card\">\n          <div class=\"card__thumb\">\n          <figure class=\" lazy-image\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 568 358'%3E%3C\/svg%3E\"\n       data-src=\"https:\/\/www.esii.com\/app\/uploads\/2022\/07\/customer-journey-retail-nrf-568x358.webp\"\n       data-srcset=\"https:\/\/www.esii.com\/app\/uploads\/2022\/07\/customer-journey-retail-nrf-568x358.webp 568w\"\n       sizes=\"auto, 568px\"\n       width=\"568\"\n       height=\"358\"\n       alt=\"customer journey retail nrf\"\n  >\n<\/figure>\n      <\/div>\n                                                                                                          <div class=\"card__content\">\n      <ul class=\"card__labels labels\">\n                              <li class=\"labels__item\">\n              <span class=\"label label--retail-en\">Retail<\/span>\n            <\/li>\n                        <\/ul>\n      <h3 class=\"card__title\">\n        <a href=\"https:\/\/www.esii.com\/en\/activities\/customer-journey\/\">Customer journey<\/a>\n      <\/h3>\n    <\/div>\n              <p class=\"card__excerpt card__excerptfix\">Customer reception is one of the determining criteria for customer loyalty. Our solutions empower your customers to interact across multiple&hellip;<\/p>\n          <footer class=\"card__footer\">\n            <button class=\"card__link\" aria-label=\"Read news\">\n        <svg class=\"icon icon-chevron-right\">\n          <use xlink:href=\"https:\/\/www.esii.com\/app\/themes\/choosit\/dist\/img\/spritemap.svg#sprite-chevron-right\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/footer>\n  <\/article>\n<\/li>\n                  <li class=\"posts__item\">\n  <article class=\"card\">\n          <div class=\"card__thumb card__thumb--boxed\">\n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.esii.com\/app\/uploads\/2022\/05\/unmask-esii-appointment-330x330.webp\"\n       srcset=\"https:\/\/www.esii.com\/app\/uploads\/2022\/05\/unmask-esii-appointment-330x330.webp 330w\"\n       sizes=\"auto, 330px\"\n       width=\"330\"\n       height=\"330\"\n       alt=\"unmask esii appointment\"\n       class=\"\"\n  >\n      <\/div>\n        <div class=\"card__content\">\n      <header class=\"card__heading\">\n        <h3 class=\"card__title\">\n          <a href=\"https:\/\/www.esii.com\/en\/solutions\/digital-ticket-smartphone\/\">Digital ticket on Smartphone<\/a>\n        <\/h3>\n        <div class=\"card__subtitle\">\n                        <figure class=\" lazy-image\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 90 90'%3E%3C\/svg%3E\"\n       data-src=\"https:\/\/www.esii.com\/app\/uploads\/2022\/01\/TicketVirtuel-1.png\"\n       data-srcset=\"https:\/\/www.esii.com\/app\/uploads\/2022\/01\/TicketVirtuel-1.png 90w\"\n       sizes=\"auto, 90px\"\n       width=\"90\"\n       height=\"90\"\n       alt=\"billete digital\"\n  >\n<\/figure>\n                                <span>Orion Digital ticket<\/span>\n                  <\/div>\n      <\/header>\n              <p class=\"card__excerpt\">Having a mobile-integrated queue management system minimize waiting times, streamline your customer flow and present your customers the option to&hellip;<\/p>\n          <\/div>\n    <footer class=\"card__footer\">\n      <button class=\"card__link\" aria-label=\"Read news\">\n        <svg class=\"icon icon-chevron-right\">\n          <use xlink:href=\"https:\/\/www.esii.com\/app\/themes\/choosit\/dist\/img\/spritemap.svg#sprite-chevron-right\"><\/use>\n        <\/svg>\n      <\/button>\n    <\/footer>\n  <\/article>\n<\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A virtual queue for a stress-free shopping journey With the Digital Ticket, customers join the queue by scanning a QR Code with their smartphone in-store, on your website or from any other digital support. They can then continue shopping freely while tracking their progress in real time: Customers stay focused on their purchase instead of [&hellip;]<\/p>\n","protected":false},"featured_media":28775,"template":"","activity":[27],"client":[],"class_list":["post-28774","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.esii.com\/en\/wp-json\/wp\/v2\/article\/28774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esii.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.esii.com\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esii.com\/en\/wp-json\/wp\/v2\/media\/28775"}],"wp:attachment":[{"href":"https:\/\/www.esii.com\/en\/wp-json\/wp\/v2\/media?parent=28774"}],"wp:term":[{"taxonomy":"activity","embeddable":true,"href":"https:\/\/www.esii.com\/en\/wp-json\/wp\/v2\/activity?post=28774"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/www.esii.com\/en\/wp-json\/wp\/v2\/client?post=28774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}